Viral Advertising Method in Marketing Strategies – Updated!

Although online sales stores have increased explosively today, they have not reached the desired level, or rather saturation, both in the world and in our country.

For this reason, Viral Advertising Strategies is a subject that needs to be examined closely in terms of both the sector and customers. It is becoming easier and easier to make sales in almost every field and in every product group.

Viral Advertising in E-Commerce

In addition to the completely changing trade and sales models, the needs and demands of the consumer have actually caused the emergence and development of e-commerce.

For this reason, with the development of technology and trade models, the number of websites that attract customers with different perception techniques has always increased upwards. It is the ability to make your own voice heard through viral content and promotional material (advertising, social media posts).

What is the Secret to Success in E Commerce?

In fact, it is necessary to address Viral content without distinguishing between Commerce or E-commerce. Although viral application areas generally look like paid TV, radio or internet advertisements, the main target of viral content is word-of-mouth communication among customers themselves. Let’s explain a little more. A dialog between two close friends who we can call best friends;

“Have you tried X brand shirt? They say it doesn’t iron easily. They say it is a marvel of nano technology.”

The goal of viral content is to spread like a “contagious” disease among customers through communication methods such as advertising, whispering, gossip, gossip, conversation, chat, etc., or more precisely, to be recommended and circulated from person to person.

Viral Advertising Usage Areas

If we expand Virality in e-commerce even further, it is necessary to apply a few golden rules to increase sales and therefore earnings in trade. If we remember the most important of these; quality product, after-sales support, a solid PR team, customer service, fast delivery, hassle-free product return and our indispensable advertising.

In fact, in this article, as the title suggests, we will focus on advertising strategy. No matter how fast you ship a product group or brand that cannot be promoted, or even how strong your public relations team is, if you cannot promote your brand and the products you sell, sorry, but it is only a matter of time before you see the bottom.

The Art of Advertising

When it comes to promotion, the first thing that comes to mind will be advertising, of course. However, it is very difficult to prepare quality advertisements today. Look, I don’t say“making advertisements“, I say“preparing advertisements“, because the art of preparing advertisements is a perfect blend of art and science in itself.

If you want your company, brand or the product you sell to reach a wide audience and reach high sales figures, a cleverly prepared original advertisement will be an indispensable tool. In Turkey, banks make the highest quality and sustainable advertisements, even though they treat the customer as a chicken, cat, dog or idle man.

Although we rarely see it, a few times a year online stores also succeed. Of course, behind this success are advertising companies working day and night. In our country, the number of advertising companies, which has increased considerably in recent years, is signing very high quality and successful works on TV, radio, internet, social media, visual media newspapers and magazines, that is, on every platform.

How to Make Quality Advertising?

They utilize all the old and new tools of advertising while preparing a quality advertising material that can appeal to a wide range of customers. Even if the customer base is not aware of it, they can be targeted by these advertising materials and even become “tools”, so to speak.

Viral Marketing

When the“Viral Marketing” or“Viral Advertising” technique we mentioned in the title is used, the customer can recognize the product or brand for days, months or even years without understanding the truth. To explain a little more, Viral advertising is not a type of advertising that consumers can see and encounter almost every day. I think it will be even more understandable in the commercial movie and internet news that we will give examples in a moment.

History of Viral Advertising in Turkey

First Domestic Viral Advertising Video

Our first example is from our country, this ad, which can serve as an example of viral advertising and will enter the domestic advertising literature from the first row, belongs to the Gittigidiyor C2C(Customer to Customer) customer-to-customer sales site. After watching the ad from start to finish, think about your thoughts about the site and what you felt at that moment. After watching, let’s continue our article where we left off.

In the video, the actress playing the role ofa “young girl cheated on by her boyfriend” does justice to her role, not as a professional, but as one of us, and even goes further and hurls insults.

Everything feels normal at this stage. There is no sign of an advertisement. However, when the actor refers to the website“sahibinden.com” a total of 2 times throughout the video, you sense that it is an advertisement. Superbly edited and scripted from start to finish. In the Youtube comments, viewers emphasized it asa “Viral Ad“.

Although the practice of Viral Advertising in Marketing Strategies in Turkey is still in its infancy, world-famous brands and companies apply it at least once a year. As a result, trust and sympathy for these brands are increasing.

Viral Advertising Examples from the World

To give an example from world brands, the online shopping site“Amazon.com” became the center of attention of the local and foreign press in 2014 with the title“Amazon Gifted 46 Pieces of Products It Sent to the British Teenager by Mistake“. Let’s take a look at the news;

“Amazon gifts British teenager with “46-piece” order he mistakenly sent“

World Press

A high school student named Robert Quinn buys 5 products from Amazon.Com. However, Quinn is mistakenly sent 51 products worth 5600 dollars. Quinn calls Amazon and states that there is a mistake and that he wants to send the products back.

Amazon, on the other hand, in the face of the honesty (!) shown by the young man, states that they gave him the products sent by mistake as a gift. Afterwards, it is served to many local and foreign media.

It is clear that this is more than a mistake, it is a practice of“Viral Advertising“. Now I will show you a video. Watch the video and pay attention to the“Amazon.Com” order-packing-shipping technology. Do you think this robotic system can make mistakes? And at this size.

Video Analysis:
1. Amazon’s procurement-shipping system is based entirely on computer-barcode-robot automation and a small amount of human judgment. The risk of computer automation error is negligible. This rate is around 1 in a million. Therefore, sending 51 products instead of 5 orders cannot be a computer error. Because there is barcode control at every stage.

2. Let’s say the packaging staff made a mistake. It is also not possible for such an error to occur. Because there is barcode control before packaging, as throughout the process. At most 1-2 products are sent by mistake.

For these reasons, this is not a mistake but a“successful viral advertising” practice. Amazon is a company that uses this method frequently. Almost all of the viral advertising projects it has organized so far have achieved the targeted success.

Again at the end of 2014, during the Christmas season, when shopping was at its peak, the following news came to the agenda:

AMAZON LOWERS PRICES TO 3.5 $

This weekend, a technical glitch at Amazon.co.uk caused the price of thousands of products to drop to 1 penny.

Quick-fingered users who caught the bug were able to get their Christmas gifts almost for free, while marketplace sellers suffered serious losses. The incident, which took place between 19:00 and 20:00 on Friday, was caused by a malfunction in the“RepricerExpress” software that allows third-party sellers to compete on price.

Amazon.com Press Release…

An Amazon official said, “We took swift action and were able to cancel the majority of orders before they shipped, and none of our sellers will be charged a deduction for these actions.”

Amazon.com Official Description

With this news, he found a worldwide advertising opportunity. As you can see, Viral Advertising is an advertising strategy that is both difficult and risky to implement and prepare, but has high returns when successful. When combined with modern marketing techniques, it is very unlikely to fail.