Future Google Seo Algorithms
Google Seo in the Future In the future, Google Seo algorithms will develop in what direction, what Google will prioritize when indexing sites, which applications will give up, we will talk a little about these issues in this article. I hope it will be useful. First of all, the flagship algorithm that the Google Search engine has been using until today
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Google Seo Development
In this article, we will talk about how Google seo algorithms will develop in the future, what Google prioritizes when indexing sites, and which practices it will abandon.
First of all, let’s briefly remind the flagship algorithms and applications that the Google Search engine has been using so far. At the same time, let’s give information about how these applications and algorithms will be updated in the future.
Page Speed Insight
Google Page Speed Insights is an application that evaluates your site’s performance on a 0-100 point scale. Recently, Google shared information that it also takes into account feedback and other statistical data from Chrome. Today, Page Speed works as an analysis algorithm based on both theoretical approaches and real data.
Google Light House
Chrome compatible plugin recently launched by Google. With this plugin, your site’s desktop and mobile compatibility and page loading speed are checked and the collected data is sent to Google servers. It is thought that in the future Google Algorithm and indexing will be based on browser data.
HTTPS:// and using SSL
Security, Identity, Privacy and the harmonization of these three parameters have become one of Google’s future strategies. The importance that Google attaches to SSL-supported security in its Search Engine strategies is rapidly increasing. So much so that it is even predicted that the Internet will soon be broadcast entirely over SSL and HTTPS://.
As of March 2018, the rate of websites using the Https protocol has reached 65% in Turkey. This rate is 82% in the United States. In our country, the cost of SSL certificates is low and even 90-day free versions have started to appear on the market. It is thought that this rate will increase in the near future. I will write an article on SSL security certificates in the near future. That’s all I have to say about SSL for now.
Hreflang Tag & Canonical
There is a“hreflang” tag between the <head>…</head> tag block of your website, which determines which country and language the page is published in. You should use this tag especially if you are targeting regional visitors rather than global visitors.
Although Google bots can detect in which language your page contains content, having this tag written is useful during indexing and of course it returns to you as Seo. You can check whether this tagging is done from the source code of each page on your site, as well as from the Language menu in Google Search Console.
How Google Bot Crawls Your Site
The search engine Google does not wait for any trigger to start crawling your site’s pages. However, it is up to you to start the crawling process as soon as possible. The first crawl starts a few hours after you add your site to your Google Search Console account. Before Google starts crawling, it checks whether there is a file called “Robots.txt” in the directory where your site is published.
https://developers.google.com/search/updates/core-updates?hl=tr
The reason for this is that the site owner wants which parts of the site to be indexed and Google indexes accordingly. For example, indexing the administration panel of your site is of no benefit to you or your visitors.
For this reason, you warn google bots with the “no-index” parameter indexing the administration panel. My advice here is to never no-index your tag and category page. This should not be confused with no-index in Ahref tag.
You can learn the answer to the question of how Google bots will index in the future in more detail in our article called “Google Search Console“. In this regard, we should not ignore the following. Google Bots index the visible version of your page, that is, the version that the user will see when the user performs the first PageLoad. If there is content that will appear on the page with Ajax or JavaScript triggering, unfortunately, it cannot index it.
Chrome’a Uyumluluk
Chrome Web Browser compatible websites are more attractive to Google. For this reason, the java script and Ajax codes you write must be Chrome compatible.
Backlink
External links are external links to your website from other sites. It is one of the algorithms that Google used in the early days. The more sites that give backlinks to your site, the proportionally more Seo will increase. Backlink is important. Too many backlinks should never be considered spam.
Google is based on whether the address where the backlink comes from is reliable. There are also PBN links. These are special url link building platforms. Goog.le, bit.ly, etc. are the leading PBN link sites. If Google provides continuity to the links from here, it will have an effect on Seo.
There are also Backlinks received for a fee from artificial sites. Although artificial (paid) backlinks seem to work in the short term, they have been following a downward trend recently. You can read our“Google Seo Backlink” article about backlinks.
To Win Google Seo In The Future
In Google Searches, more precisely in the Seo system, if you are not doing a scientific or academic study and have an e-commerce / commerce website, being on the 2nd and 3rd page means failure.
You have to be on page 1. No one looks at page 2 in search results to buy a phone. For this reason, the purpose of Seo is to move your site to the first page and first places in search results.
Google does not use Analytics or Adwords data when ranking search results. In other words, it does not rank those who pay a lot of money to the Adwords ad unit just because they paid money. In addition, the number of clicks on search results has no direct effect on ranking.
As a result of the click, how long did the user stay on the page they were redirected to, did they see the end of the page, did they go to a different page of the same site with any internal link? collects data such as this and uses it for ranking. Click Data alone has no effect on ranking.
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