Google Florida Update 2.0

Google Core Update: Florida Update

Google Florida Update, which is frequently mentioned by using“Artificial Intelligence” technology in search engine algorithms, makes a comprehensive core algorithm update every year.

With the Florida 2.0 core update released in mid-April 2019, it managed to upset them greatly with falling hit and click rates while adding innovations that will surprise site owners.

At first glance, the hints of the Google Florida Update, the new core update, are not clear, but to fully understand it, it is necessary to open the door a little more and spread it out over time. It is clear that Google’s new algorithm can be better understood with a watch-and-see approach.

What is the Florida Algorithm?

What has it changed, what has it updated in the Florida Algorithm layer, which is built on top of algorithms like Panda, Penguin or Hummingbird?

To fully understand this, it is necessary to focus on the twitter x accounts of senior Google employees such as John Mueller and to follow the test results of global forums. If we talk about a few of the innovations coming in the Florida Update from what we have heard, seen and read.

Good News 🙂

In the previous core algorithm update, websites that fell into the backlink-heavy and quality-scaled spam category were reinstated. Therefore, Google quickly realized this mistake and made the necessary adjustment.

Although these sites are partially removed from the spam category for now, over time it will remove all websites in the same situation from spam.

Bad News 🙁

If Google has put your site on the spam list for quality and no one cares, if everything on the internet has gone on as usual, your site may be relegated to lower spam categories. This first penalty can be a harbinger of possible future penalties. We are on high alert!

Google has broken the taboos of the internet by adopting the rule that the public’s sentiment and wishes are more important to me.

What did the Google Florida Update Bring?

Let’s continue to examine what has changed with the basic algorithm change. Before the Florida Version 2 update released on April 24, Google realized that it had missed the scales with the link spam algorithm and had to release the second version in a hurry using softer codes.

Just like other core algorithm updates, there is no rush to interpret search traffic graphs. Avoid jumping to conclusions based on ups and downs.

Google does not like sites that are ready-made and vigilant. It chooses original sites that take risks, invest and labor. It does not like websites closed to development that do not add new value, information and invention to the ecosystem.

Google Exaggerates Rich Search Results

Breaking its own shell and entering the Global Hotel Reservation and Flight Ticket business, Google is on its way to becoming the flagship in this sector. Leaving its competitors behind in the field of Hotel and Flight Ticket, the two most profitable sub-sectors of the tourism sector, it has implemented a system that sells tickets or rooms from the search result screen.

Google Acquires Hotel Booking Company HotelToNight

Earlier this year, Google acquired HotelToNight Corp., a global booking company, causing companies such as Tripadvisor, which has been serving in this sector for many years, to lose money.

We see that Google, like every commercial company, wants to monopolize and become indispensable by gaining experience in sectors with high profit returns.

Google Monopolization Policy

Google’s expectation from site owners is actually monopolization in terms of content. No matter what field or subject you write about, Google, which acts with the logic that the best in that medium always wins, is also obsessed with categorization.

In Google’s latest update, the Florida 2.0 Algorithm, it gives passwords that it will adopt categorized websites.

Google thinks that a website per se should focus on one category. So a site that publishes food content does not also want new model car content. It expects it to be categorized on a site basis. It is also known to pay attention to subcategories within the site Current Google Algorithms.

Organic or Adwords in Google Searches? Adwords?

In the battle for the top spot in Google search engine searches, one of the most curious questions is Organic? Paid Adwords? Although this ratio was previously unknown, today we see that the gap has widened. So it is not very difficult to say that Adwords is ahead.

What to Know About Google Florida Update

It should be aimed to bring your website to the quality in accordance with Google Standards by providing improvements on the Seo axis. On the other hand, when supported by conscious and rational Adwords targets, you will observe that the traffic to your site increases proportionally.

Google likes to create mystery. Do not be swayed by the charts, as core updates cannot be analyzed properly at first. Stay up to date.