How Seo Changed After Google Current Algorithm?

Google Current Algorithms

How is Seo affected as Google develops updated algorithms? As it is known, Google has been developing up-to-date algorithms that can attract visitors by going beyond traditional search engine algorithms for the last 10 years.

The scenario used to be that the user would do a search and the results of the websites closest to that search would be listed in 10 by 10 pages. Google has focused on“rich search results” for the last few years.

Rich Content can be defined as going beyond traditional search results and displaying content with website links to the closest results.

Rich Snippet – Rich Content Display:

When the word“dollar” is typed in the search line with the current Google algorithm, the exchange rate information of how many TL 1 Dollar is, wikipedia content about the dollar, adwords ads, economic news about the dollar, images and website links will be listed on the right.

Google is abandoning the URL forwarding function day by day. Especially in the first half of 2018, it took a lot of steps in this regard. As an algorithm, Google runs nearly 1000 different algorithm sequences in a single search.

Most of these algorithms are“match algorithm“, that is, sequences based on matching. However, we see that in recent years, Google has abandoned its“Traditional Search Engine Strategy” and is focusing on rich results. In the near future, Google may not need URL redirection at all. In other words, the user will be able to access the information they are looking for directly from the search page without clicking on Google search results.

To give a few examples;

• E-commerce products price comparison
• Clock, calculation, daily exchange rates
• Map and venue contact-transportation information, peak days-hours, opening-closing times.
• Visual representations
• Rich content display (wikipedia, blogger etc.)
• Adwords sponsor ads

Google, the search engine, has always focused on content-rich content. In my personal opinion, the reason for this is to pull content from sites and bring it to users on its own platform. I can say that AMP (Accelerated Mobile Page) technology has created the front leg of this project.

Even though websites are working with fast Hosting and CDN solutions, they have never been able to reach Google speed. There is no doubt that speed is the first priority for the user and Google is naturally aware of this.

How Do I Rank High on Google?

I will share a few tips to find a place for your company, brand or site at the top of Google searches. We are dependent on Google to bring your page to a wider audience. For this reason, it is necessary to produce pages and content in accordance with Google Current Algorithm requirements. Seo is not done with the content created with the Copy-Change-Paste method . Even if it is It goes no furtherthan producing garbage.

To Rank High on Google:

1. After the link to your site is clicked after the search, the“Scrool Tracking” algorithm works. Scrool Tracking is the reading of the entire text and visual content on the page. Google developed this algorithm to protect against malicious bot software. In this way, just clicking on search results will not be enough. Click Data alone will not gain Seo. You will definitely need to read the content of the page.
   
2. Web Mention; Google likes to see your page, product or brand mentioned on other platforms and sites. If others are talking and discussing you, this means Seo Gain for you. Backlink can be considered in this context.
   
3. Especially if you are marketing a product, build a community and try to own the industry. When people hear and see your brand, only that sector should come to mind. Or vice versa, let your brand come to mind when you hear the sector.
   
4. Increase mobile functionality. Whether with Responsive pages, AMP pages or mobile apps, make sure you do it somehow. The future is mobile.
   
5. Always do Log Analysis. In other words, what kind of actions users take before and after coming to your site. In the light of these log records, develop new scenarios and customer experiences that encourage purchases. According to research, 65%-70% of Web Seo experts do not perform Log Analysis. Be sure to perform this analysis. Some sites or brands can be temporarily ranked high by Google for testing purposes. This should not be fooled either.

Google Seo requires a separate study for each sector. For example, when the word“hamburger” is searched, it is not very meaningful for these companies to show Burger King or Mc Donalds at the top. However, since the results for the search“from home to home” will attract customers for transportation companies, being in the first place will mean a lot. There is no standard Seo work. Seo work should be done on a sectoral basis for brands and products or content-specific Seo work.